While Google and other search engines are no longer as focused on keywords as they once were, keywords and key phrases still play an important role in search engine optimization. When writing content for a blog, website, or social media site, you will often want to include a particular word or phrase for better search engine rankings. Use these four tips to make sure your keywords are used naturally.
Choosing a Topic
Your readers are not stupid, and may well be aware of the use of keywords for SEO. Often there is one word that looks so out of place in a piece of writing that the entire article or blog post looks disingenuous. That can quite often put people off what they are reading, causing them to visit a different website to find what they are looking for. The topic you are writing about should, wherever possible, relate to the keywords you are using.
There are a few other things to consider about keywords. Firstly, when constructing sentences place the keyword appropriately so that it flows naturally within the sentence as a whole. Secondly, don’t use the keyword early on in the piece. You will have a better chance to fit it in later after you build up some valuable content and it will seem less out of place.
Quite often the keyword is used as a suggestion or an example. This is a good method as it points the reader explicitly to the word itself. However, to do this naturally, it must be one of a number of suggestions or examples that occur throughout the piece. If you wanted to use the keyword ‘car decal’ for example, you could write a piece about gifts for car enthusiasts, including your keyword as just one example among a valet cleaning service, Mustang trunk mats, air fresheners, and other gift ideas.
Do not create content in the form of a list of facts. This will lead to your keyword sticking out like a sore thumb. Try to create a helpful narrative that seeks to actually aid the reader. If they are more convinced that this is a genuine article, they will more likely click on the links provided by the keyword.
Lastly, never forget to consider the entire piece of writing as a whole, not just as a vehicle for keyword placement. Format is an important part of this. Make sure the format looks as professional as possible. People will trust a more reputable looking source as opposed to one that looks like it was produced by an amateur.